Launching our first Air Purifier Review – 5-Key Factors Model, we are beginning with the Sharp Air Purifier Review.
In our previous post, we dealt at great depth about the Scientific Peer Review that is glaringly absent in the ionic air purifier industry. Consequently, we have included Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will draw a blank. We would be thrilled if the empty space will set off a budding scientist to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would not surprise if every marketer of an ionic air purifier will then quote me!
Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
A centenarian soon, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The introductory article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.
Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not that there is complete transparency, but there is enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.
(b) Phase II
Concentrated attention on “academic marketing”, an approach that obtains scientific proof of the efficacy of a certain technology through collaborative research with leading academic institutes and developing consumer products based on this proof. Through 13 academic research institutes, Sharp proved the efficacy of Plasmacluster Ion technology against 27 harmful pathogens and substances, including a myriad of bacteria, viruses, mold, allergens and odors.
(c) Phase III
In its next big move, Sharp is demonstrating the effectiveness of the technology in real-life environments. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.
These include commercial air conditioning and heating duct systems for hotels and hospitals, whole house air conditioning system, air sanitizers, car air conditioners, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, mist sauna, railcar air conditioners, smoke control systems, etc.
Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. The definition of academic marketing is in our Ezine article which you can access via the widget on our blog.
Unannounced but obviously, Sharp intends to monopolize the ionic air purifier industry. Their massive investment in the ever-improving cutting edge technology and their intense determination in academic marketing leave no doubt in our minds that they will succeed, sooner rather than later.
Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.
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