Kicking off our first Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.
Our earlier post dealt at great depth about the Scientific Peer Review that is missing in the ionic air purifier business. Accordingly, we have added Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would be no surprise if every marketer of an ionic air purifier will then quote me!
Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be 100 years old, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which explains why we picked Sharp for our first review. The introductory article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.
Apart from impressive history, what caught our attention was the fact that Sharp seems genuine in being transparent with information. Not total transparency, but enough to outdo others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Focus on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Concentrated attention on “academic marketing”, a method that obtains scientific proof of the efficacy of a certain technology through cooperative research with leading academic institutions and developing consumer products based on this proof. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its efficacy against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.
(c) Phase III
In its next big move, Sharp is demonstrating the effectiveness of the technology in real-life environments. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.
These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.
Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. The definition of academic marketing is in our Ezine article which you can access via the widget on our blog.
No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their intensive investment in the ever-improving futuristic technology and their dogged determination in academic marketing leave no doubt in our minds that they will succeed, sooner than later.
Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.
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